Discussion: Marketing Plans and Satisfying Customer Needs.

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2.2 Discussion: Marketing Plans and Satisfying Customer Needs.

Marketing Plans and Satisfying Customer Needs

The weekly discussion board questions will provide you with some insight and practice in answering “open-ended” type questions that will be used in your exams. While all the questions will prepare you for the exam, please post your answer to only one of the questions (your choice) to the discussion board.

Why are objectives so important and how do we define and refine them?

Why is it so difficult to balance short-term strategies with long-term strategies and how can this be overcome?

How can we be more proactive in our approach to satisfying customer needs?

How does a business plan differ from a marketing plan?

Why should we create “living” documents to guide our decisions?

What are some of the difficulties in creating a marketing plan?

Submit a detailed post of at least 300 words. Include 1 citation beyond the text (Kotler, P. & Keller, K. L. (2016). Marketing Management (15th ed.) Pearson Education) in APA style.

Discussion: Marketing Plans and Satisfying Customer Needs.

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