Define and discuss the legal concept of “genericide” in its relation to trademark law. Use the example of Google (and the somewhat newly coined, popular verb “to google”) to explain the process of “genericization” and discuss its implications. 1. How might a company such as Google prevent the term “to google” from becoming generic? 2. What would the effects be, should the term become generic? 3. Research and reference appropriate secondary materials to support your argument.