4-11. If IFE Matrix strength factor 4 receives a rating of 4 what does that signify for the analyst? If weakness factor 4 receives a rating of 4 what does that signify?
4-14. What are some limitations of financial ratio analysis?
4-21. Explain why communication may be the most important word in management. What do you think is the most important word in marketing? In finance? In accounting?
APA FORMAT!!!!