Write an Elevator Pitch (60 seconds or less). It will address what your business is, your Unique Selling Proposition (USP) early track and what your ask is from potential investors

Adventure Works Marketing Plan

BUSINESS Launch Plan III.

REPORT

Student Name

Email: info@palmlink.org

Business: PALMLINK INVESTMENTS;

Website: www.palmlinkinvestments.org

]

BUS599_Business Launch Plan

Contents Sales Strategy 2 Website/SEM Strategy 3 Promotion Strategy 4 Financial Analysis/Markup Analysis …………………………………………………………………………..5 Video Pitch Instructions…………………………………………………………………………………………….6

Sales Strategy

Business Summary

How do you plan to prospect for customers? Where will you look?

1. Building an effective website for the business

2. Developing an up-to-date digital newsletter

3. The process of networking to connect with prospects.

4. The management will also be involved in encouraging continuous customer referrals

5. Set the organizational goals and targets for the sales team.

6. Contact the prospects and referrals on daily basis and provide all the necessary information about the products and services.

Where to look;

1. Social media

2. Company websites

3. Customers’ database

4. Focus groups and business trips

5. Community engagement opportunities

How will you target your customers?

1) Customized marketing

2) Concentrated or focused targeting

3) Market multi-segmented marketing

4) Undifferentiated targeting

How will you convert and sell to them?

a) Leveraging on email connected solutions which involves sending products related messages to customers to convince them to buy.

b) Engage in sales qualification process which assesses the possibility and capability of the prospect to buy the products.

c) Provide a solution to the potential customers through giving information that is giving a solution to the world.

What are your top 5 goals/action steps related to website development?

SEM Strategy:

Top 5 goals/action steps related to your SEM Strategy:

Website/SEM Strategy

Promotion Strategy

What are your top 5 goals/action steps related to growing your following on social media?

1. Improving on sales and lead conversion capacity.

2. Enhancing research and development functions in trying to understand customers.

3. Create a brand community loyal customers who are obtained through mentions, following, retweets and likes in the platform

4. Increased prospect engagement to develop company and company awareness. provides wide range of information.

5. Enhance public relations through improved interactions and relationships.

What are your top 5 action steps related to email/database development and marketing?

1. Building prospective and customers’ email lists that can be used to communicate.

2. Understanding goals of the organizations like boosting engagements and interactions, welcoming new subscribers, and re-inviting those that had left.

3. Appropriate use of technology through developing software and systems that can be used easily by customers.

4. Craft the most appealing advertising message bearing in mind the need in the market.

5. Come up with follow-up strategy through emails and monitor the effectiveness of the methods used in marketing.

Financial Analysis

List your operating expenses:

1. Rent

2. Research and development funds

3. Equipment and Inventory costs

4. Marketing and Insurance expenses

5. Salaries and remuneration expenses.

Markup Analysis

Calculate the Following:

(Selling Price of your product/service- Cost to Produce)/Cost to Produce= Markup Percentage.

Assuming that one unit of the product cost = $75 and Product cost = $50

Markup percentage = $75 – $50 = $25

= $25 ÷ $50 = 0.5

= 0.5 × 100 = 50%

Part II. Pitch Video

You’ll record a Pitch Video (no more than 1 minute). In the video, you’ll deliver a pitch related to your business in which you will succinctly address the following four areas:

1) Identify your business name and exactly what your product or service is.

2) Describe what sets you apart from similar companies. Include your USP.

3) Discuss early traction and/or facets of your business that could make it catch on quickly (those that would be of interest to potential investors).

4) Make a financial ask- state the amount of money you’re asking for, what you’ll use it for, and what you are willing to give up in return (i.e. the percentage or stake in the business). Be sure to use one of the valuation methods discussed in this course so that the math here makes sense.

Again, your completed Assignment 3 Template and Pitch video are due by Sunday midnight of Week 10 and should be uploaded to Blackboard. Reach out to your professor with any questions and good luck.

Note: If you would like to tailor this assignment to better match your current business goals and position, please contact your professor to discuss.

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Adventure Works Marketing Plan

BUSINESS Launch Plan I.

REPORT

Student Name

Email: [Email Here]

Business: [Yoga Studio]

BUS599_Business Launch Plan

Contents Business Background 2 Business Concept 3 Target Market Info. 4

Business Background

Business Summary

Your Business Name (simply identify two possible choices for your business name here):

Choice 1: Alpha Yoga Studio

Choice 2: Keepfit Yoga Studio

Market Size (conduct research on your industry and the total yearly sales):

The market size of the Yoga and Pilate studios in the US measured in terms of revenue is $12.8bn in 2020. However, this market size is projected to increase with time.

Market Potential for Your Business (what percentage of the market are you targeting):

At the onset, this Yoga studio is targeting 1% of the market share which is expected to grow over time.

Main Competitors:

1) Almaden Yoga

2) Rebel Rise Studios

3) Be the Change Yoga and Wellness

USP (Unique Selling Proposition) Remember that your USP is what sets you apart from your competitors, and why customers would buy from you vs. them. It’s very important for properly positioning your brand:

Describe the Business Concept/Idea:

What will the product/service be used for?

Where are similar concepts used and sold?

Business Concept

TARGET MARKET INFO.

What places do my prospects go for recreation?

The main places that my prospects go for recreation include the Almaden Quicksilver County Park, Municipal Rose Garden, Los Gatos Creek Trail, Happy Hollow Park and Zoo, and Japanese Friendship Garden.

The main joints where my prospects go for shopping include: Santana Row, San Pedro Square Market, San Jose Flea Market, Oakridge Mall, Eastridge Shopping Center, Bruni Art Gallery, and Bass Pro Shops.

Where do my prospects do their shopping?

Demographic Information of your ideal customer (age, gender, etc):

The ideal customers for this Yoga studio are affluent women living in San Jose and its neighborhoods. The target age is between 24 and 50 years. This is the ideal age for people who are keen to keep their bodies health by doing exercises and maintain a healthy diet.

Target Audience Needs/Goals/Motivations:

The main targets needs of my audience is both mental and body health. They target to build their strength and become flexible. Some of them are interested in improving their back pains and support their joint health. They target to have better breathing and foster calmness of the mind.

What are they looking for in a product or service?

In the Yoga products and services, these customers mainly look for quality and great service. They are looking for the value they will obtain from the product or service. In terms of Yoga, they are looking for the end result, whether it will be beneficial to them. Whether after investing their time and resources to take the Yoga classes they will see positive outputs and their respective situations will change.

The Yoga studio will be able to offer its client with the best Yoga classes and exercise and other Yoga products. These products and services will be of high value and high quality as per the needs of the clients. Special attention will always be accorded to any client who requires it and the instructors will be available any time on phone to assist the clients.

What can you offer them?

Note: If you would like to tailor this assignment to better match your current business goals and position, please contact your professor to discuss.

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