Analyzing a Consumer Market

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3.2 Discussion: Analyzing a Consumer Market

Analyzing a Consumer Market

Companies use many tools to learn more about the specific consumer markets they plan to target. Search by a ZIP code of your choice and review which segments could be identified to the area and read about at least two of them. In your post, share the two segments assigned to the area. Describe the attributes of these segments and what strategies marketers should use if they were trying to reach someone in this area with the product you already chose for your Marketing Plan

Submit a detailed post of at least 300 words. Include 1 citation beyond the text (Kotler, P. & Keller, K. L. (2016). Marketing Management (15th ed.) Pearson Education) in APA style.

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