1. Choose a campaign. a. Use research to get to know some campaign(s) in the media around you: Web, TV, print, radio, mobile phone. i. An anti-drug campaign for teens? ii. A local Senator’s campaign for re-election? iii. Starbucks’s line of seasonal coffee drinks? iv. A university’s recruiting campaign? 2. Examine the key elements of the rhetorical situation: the communicator, audience, message and purpose, context 3. Analyze the rhetorical strategies the campaign is using to send its message 4. Use this analysis to evaluate this campaign