Abstract Celebrity endorsement refers to the strategy employed by firms to advertise their products through celebrities lending their name to advertisements for products or services even though they may not be experts. Endorsers use their public recognition to appeal to consumers from the perspective of the celebrity personnel. In today’s highly competitive market combined with rapid growth of communication channels […]

Literature Review Air pollution has been over the years considered to have detrimental effect on the health of living things including human beings with a perfect example being the London smog episode that occurred in 1952 (Pannullo, Lee, Waclawski, and Leyland, 2016). Jerrett et al. (2005) state exposure to pollution can be modelled differently from using simple proximity measures (Buzzelli […]

Abstract The aviation industry has stood the test of time since it started ages ago. Over the years, various milestones have been achieved in the process of making the dream of flying a reality. The journey of envisioning the achievements so far has not been simple as some people had to pay the optimal price in order to make substantial […]

Student’s Name Professor’s Name Course Date Annotated Bibliography Bellis, Fiona. “Tour Operators should Tell Clients about Potential Risks of Adventure Holidays.” BMJ : British Medical Journal, vol. 324, no. 7344, 2002, pp. 1040. ProQuest, http://ezproxy.fhda.edu/login?url=https://ezproxy.fhda.edu:2187/docview/1777607282?accountid=38235, doi:http://ezproxy.fhda.edu:2096/10.1136/bmj.324.7344.1040/a. During an adventure, an adventurer looks forward to different skills depending on their experience before and the nature of options available. The authors provide […]

Executive Summary The executive report provides a critical evaluation of Chevron’s current approach to strategic risk management. The main objectives of the report included; provide a brief introduction of Chevron, and the industry in which it operates, to set the scene for the reader, and examine the current approach taken by the Chevron with regard to strategic risk management, in […]

Literature Background The increased use of social media platforms by consumers will have an effect on fashion shopping strategies that United Kingdom clothing retailers use. The fashion industry is a huge industry that depends on complex branding and marketing techniques (Tungate, 2008). Since the rise of social media, different companies in the clothing industry are using various platforms to measure […]

To successfully sue Simon and have full proceedings in court of a law, the agreement that Kim made must fulfil certain contract basics that are established under the English law. Basically, the contract written between Simon and Kim should have an offer, acceptance, consideration and intention to create legal relations (Advocates for International Development, 2016). First, an offer is an […]

China’s Position on Syria Issue Abstract For the longest time in history, only a few issues globally have attracted the attention that the crisis in Syria continues to get. The Syrian crisis has been the subject of vigorous debates in both academia and international community. Similar to Libya that resulted from the Arab spring, the Syrian people have witnessed one […]

Definition and types of treaties A treaty is as an international agreement made between sovereign nations and it has to be ratified and signed (Fitzmaurice & Quast, 2007, p. 11). Treaties require the presence of at least two or more parties. When two parties are involved in making the agreement, the treaty is known as a bilateral treaty (Fitzmaurice & […]