Isaleny Delgadillo ThursdaySep 3 at 7:55pm Manage Discussion Entry The challenges that organizations face in the effective transition between selling products using the traditional brick and mortar marketing channel and selling products online is product availability. As stated in our textbook the most critical and essential reason for most companies to establish a positive Web presence is that the Internet has become a primary source of product information for many prospective customers. Their reliance on company-sponsored websites, product evaluation sites, and social networks for product information continues to grow each year. Even for products that cannot be purchased online, the Internet has become a principal destination for consumers seeking information. Increasingly, people expect to easily find the information they want in a user-friendly format on the Internet. Companies that fail to meet this expectation will certainly suffer as a consequence (Finch, J. (2012). Stores like Zara and Pier1 are having trouble […]