Assignment Two: Digital Marketing Strategy Project

Due Date: ​2nd October 2020 11:59 PM PST

Grade Percentage: 15% of your overall grade

Format:

– A written report OR powerpoint

– Three sections

– Minimum 700 words

– Include appropriate citations

– Feel free to be as creative as you want, you may include various modalities (

pictures, videos, graph etc.)

Section 1: Exploration (​3%)

Note the brands you see on a specific date within the 24 hours, list the following: ( you

may use an excel sheet)

● The date this record took place

● the name of the brand;

● the time you come across the brand;

● Briefly describe your “gut feelings” about the brands

Example:

● Date: September 25th 2020

● Name: Samsung

● Time: 7:00 am

● Gut Feelings: Supportive, the brand is innovative and versatile

Section 2. Analysis (​8%)

● Choose one brand out of the list of brands in Section 1

● Discuss the brand’s digital marketing mix (7Ps) with examples

Section 3. Reflection (​4%)

● Discuss branding and brand identity

● What you’ve learned about branding and digital marketing strategy through this

project