1. Compare 2 e-commerce Web sites and assess them where they lag or excel in terms of the eight unique features of e-commerce technology described in 1.2 (15th ed).
| AMAZON | ALIBABA | |
| Ubiquity | ||
| Glogbal Reach | ||
| Unviversal standards | ||
| Information richness | ||
| Interactivity | ||
| Information density | ||
| Personalization/Customization | ||
| Social technology |
a. Which of the functions both site implement well?
b. Which features poorly executed, in your opinion? Prepare a summary detailing your findings and any suggestions for improvement you may have
