FINAL PROJECT
Training program:
(To be fulfilled by the student)
Subject:
(To be fulfilled by the student)
Last Name/Surname:
Name:
ID/Passport:
Address:
Region:
Country:
Telephone:
E-mail:
Date:
ENEB Business School
Final Project Guidelines
Please use this format to submit your final work. The paper must follow all the guidelines as instructed in order to obtain full credit.
Remember that our team of tutors is available for any questions regarding your final work. You must present the final version of your work as no previous corrections will be carried out. To submit the final project, students must use the template below, with their answers written after each statement.
Please present your final paper according to these requirements:
· Arial 12 Font.
· Margin: 2,5.
· Line spacing: 1,5.
· All fields on the cover page must be completed.
· The document needs to be properly paged.
Your final project must be authentic and individual. Any work that has been plagiarized or papers written by others or with the help of others are likely to be failed. If this occurs for the second time, you will not be permitted to obtain your degree.
Be aware that you are permitted a maximum of two submissions per subject. If both projects do not meet the standards and fail, the student must pay the corresponding fee to be evaluated again.
When writing your final project please use Microsoft Office, Adobe or Apache’s Open Office Writer tools (DOC, DOCX, ODT, PDF, etc.). Please consult your tutor when using a different format. Additional information about the software will be needed.
Please use the following format:
ddmmyyyy_Subject_LastNameandName.pdf
Example:
11052019_StrategicManagement_ElsaMoore.pdf
The project should not exceed more than 18 pages, excluding the cover page, bibliography and the appendix.
Evaluation Guidelines
The final work will be evaluated based on the following criteria:
· Acquired knowledge (25%): the knowledge acquired throughout the course of the subject will be evaluated through the analysis of the theoretical data shown in the project presented by the student.
· Development of the Subject (25 %): the interpretation of the thesis subject by the student and its development will be evaluated in a coherent and analytical manner.
· Final result (25%): the final evaluation is based on coherent solutions applied to solve objectives set out in the paper. The presentation must be conclusive and formatting must meet established parameters.
· Additional information and bibliography (25%): additional information regarding the research and subject matter will be evaluated and taken into consideration as a bonus. This consist of: bibliography, visual graphics, charts, independent studies carried out by the student, external academic sources, articles of opinion, etc. All sources, both printed and online, must be referenced according to the APA regulations.
BACKGROUND
The company ABC, L.C. manufactures some products with an average sales price of € 25/unit, with fixed annual costs of € 110,000. The average unit variable costs are € 5.
DEVELOP
a) At what volume of production will the threshold of profitability be reached?
b) Assuming that annual sales are estimated at 20,000 units, being the distribution evenly over a year, on what date will the break-even point be reached?
c) What would be the sales value or turnover corresponding to the threshold of profitability?
2. The company Derabel, S.A. is considering buying a new machine for its production process. This project means an initial cost of € 200,000 and the machine is estimated to have a useful life of 5 years. The maximum productive capacity of the machine is 200,000 units per year. However, the first year it is expected that the activity will be 70% of the maximum installed capacity, reaching 100% from the second year.
During the first year, the unit sales price will be € 2.50, the unit variable cost € 1.50 and the fixed annual cost € 60,000, resulting in cumulative yearly increases of 4% in the price of the product sale, 3% on variable costs and 2% on fixed costs.
Also, it is assumed that:
· The company uses a linear depreciation system, and the residual value of the machine is € 25,000. Besides, the sale value of the machine at the end of its physical life will be € 30,000 that will be charged in cash.
· The nominal discount rate (kN) used by the company is 8% per year and constant for the planned period.
· The tax rate that taxes the benefits is 25%. Taxes are paid in the period following their accrual.
· All production is sold in the reference period.
· All income and expenses are charged and paid in cash.
With the above data, determine the Net Cash Flows after taxes of the project described above. Calculate the net absolute return.
3. The person in charge of the finances of the company MGT, S.A. wants to know the company’s situation concerning the industrial sector to which it belongs. For this, it has the following information regarding the industry:
a) General liquidity ratio is 1.55; the acid test is 1.20, and the ratio between the available and the current liabilities is 0.95.
b) The debt ratio stands at 1.25. The margin on sales is 21%. The investment rotation is 1.45 times.
c) Economic profitability is around 23%, and financial profitability is 29%
The data referred to the company (in thousands of €) are the following:
Assets | Liability and Net Equity | ||
Non-current asset (net) | 170 | Equity | 125 |
Stocks of finished products | 45 | Reservations | 25 |
Clients | 65 | External Resources | 105 |
Banks | 70 | Loans | 65 |
Supplier | 30 | ||
Total Assets | 350 | Total Net Equity | 350 |
In addition, it is known that:
· Sales are € 250,000 and its direct cost of € 105,000.
· Amortization of € 70,000.
· Long-term debt generates interest at 5%, short-term bank loans at 7%, and the departure of suppliers does not accrue any interest.
· The Corporation Tax is 25%.
Calculate the liquidity, acid test and debt ratios, and compare them with the sector data. It also calculates the economic and financial returns, and the margin on sales and investment rotation, even making a comparison between the company and sector.
4. An investment requires an initial disbursement of € 2,500,000 and the duration of the project is 3 years, in the first of which it generates a cash flow of € 1,500,000, in the second € 3,700,000 and the third € 4,100,000.
a) Calculate the Net Present Value of the investment, knowing that inflation is 3% cumulative annually and that the required profitability in the absence of inflation is 8%.
b) Calculate the actual internal rate of return of the previous investment.
5. We know the following data of the company Perfilados, S.A:
a) It bought and consumed € 105,000 in raw materials for the manufacture of its product and, on average, maintained a stock level of them in the stock of € 9,250. Calculate the average storage period.
Calculate the average storage period.
b) The cost of its annual production is € 198,000, and the average value of the products under development is € 11,000. Calculate the average manufacturing period.
c) Taking into account that the company exclusively sold all its annual production and that the average value of its stock in finished goods warehouse was € 18,500, it calculates its average sales period.
d) Assuming that the company sold its products for an amount of € 290,000 and that the customers had on average a debt with the company of € 17,000, it calculates the average collection period.
e) With the data obtained in the previous points, it calculates the average period of economic maturity of Perfilados, S.A.
6. We know the following data of an investment that the company has made:
· An initial disbursement of € 2,000,000 and generates the collections and payments in the successive years of its duration that are shown in the following table:
Years | Collection (€) | Payments (€) |
1 Year 2 Year 3 Year 4 Year | 4.500.000 5.500.000 6.000.000 4.000.000 | 3.800.000 4.500.000 5.000.000 3.200.000 |
Calculate the IRR of the previous project. Justify for what type of discount this investment will be made.
Page 7
FINAL PROJECT
Training program:
(To be fulfilled by the student)
Subject:
(To be fulfilled by the student)
Send to: marketing@eneb.com
Last Name/Surname:
Name:
ID/Passport:
Address:
Region:
Country:
Telephone:
E-mail:
Date:
ENEB Business School
Final Project Guidelines
Please use this format to submit your final work. The paper must follow all the guidelines as instructed in order to obtain full credit.
Remember that our team of tutors is available for any questions regarding your final work. You must present the final version of your work as no previous corrections will be carried out. To submit the final project, students must use the template below, with their answers written after each statement.
Please present your final paper according to these requirements:
· Arial 12 Font.
· Margin: 2,5.
· Line spacing: 1,5.
· All fields on the cover page must be completed.
· The document needs to be properly paged.
Your final project must be authentic and individual. Any work that has been plagiarized or papers written by others or with the help of others are likely to be failed. If this occurs for the second time, you will not be permitted to obtain your degree.
Be aware that you are permitted a maximum of two submissions per subject. If both projects do not meet the standards and fail, the student must pay the corresponding fee to be evaluated again.
When writing your final project please use Microsoft Office, Adobe or Apache’s Open Office Writer tools (DOC, DOCX, ODT, PDF, etc.). Please consult your tutor when using a different format. Additional information about the software will be needed.
Please use the following format:
ddmmyyyy_Subject_LastNameandName.pdf
Example:
11052019_StrategicManagement_ElsaMoore.pdf
The project should not exceed more than 18 pages, excluding the cover page, bibliography and the appendix.
Evaluation Guidelines
The final work will be evaluated based on the following criteria:
· Acquired knowledge (25%): the knowledge acquired throughout the course of the subject will be evaluated through the analysis of the theoretical data shown in the project presented by the student.
· Development of the Subject (25 %): the interpretation of the thesis subject by the student and its development will be evaluated in a coherent and analytical manner.
· Final result (25%): the final evaluation is based on coherent solutions applied to solve objectives set out in the paper. The presentation must be conclusive and formatting must meet established parameters.
· Additional information and bibliography (25%): additional information regarding the research and subject matter will be evaluated and taken into consideration as a bonus. This consist of: bibliography, visual graphics, charts, independent studies carried out by the student, external academic sources, articles of opinion, etc. All sources, both printed and online, must be referenced according to the APA regulations.
BACKGROUND
Elephant is a company dedicated to the sale and distribution of wine with Designation of Origin Ribera del Duero. It was founded in 1999 and since then its sales have been increasing.
Elephant (fictitious company), has a high quality product, has won some prizes and aims to become a reference for the younger consumers.
The company has created an online sales platform and proposes a new sales strategy, based on the online channel to reach a wider market share and surpass the reach of its stores to the virtual experience.
DEVELOP
Preparation of the Marketing Plan for Elephant’s proposal, presenting the strategy and actions that will form the implementation route of the online business in the Spanish market.
1. Analysis of the external situation.
· It will be necessary to research the Spanish market in relation to the wine sector and an analysis of its competence.
· In addition, a study of electronic commerce in Spain will be necessary.
2. Analysis of the internal situation.
· Identify the target audience and the different customer segments and their positioning.
· SWOT analysis to identify the weaknesses and strengths of the company, and the opportunities and threats from abroad.
3. Specify the goals aligned with the business proposal to expand to a new sales channel.
4. Prepare and select the strategies that will serve as a route for implementing an online business in the market. You must include the different tactics of the Marketing-Mix and concoct the action plan to follow.
5. Propose a detailed schedule and timing for each action.
6. Write a detailed elaboration of the budget of the necessary actions to implement the proposal.
7. Define which measurement and control methods will be used to determine whether the proposed actions and activities are beneficial to the company or not. Justify the use of these tools.
Page 4
FINAL PROJECT
Training program:
(To be fulfilled by the student)
Subject:
(To be fulfilled by the student)
Last Name/Surname:
Name:
ID/Passport:
Address:
Region:
Country:
Telephone:
E-mail:
Date:
ENEB Business School
Final Project Guidelines
Please use this format to submit your final work. The paper must follow all the guidelines as instructed in order to obtain full credit.
Remember that our team of tutors is available for any questions regarding your final work. You must present the final version of your work as no previous corrections will be carried out. To submit the final project, students must use the template below, with their answers written after each statement.
Please present your final paper according to these requirements:
· Arial 12 Font.
· Margin: 2,5.
· Line spacing: 1,5.
· All fields on the cover page must be completed.
· The document needs to be properly paged.
Your final project must be authentic and individual. Any work that has been plagiarized or papers written by others or with the help of others are likely to be failed. If this occurs for the second time, you will not be permitted to obtain your degree.
Be aware that you are permitted a maximum of two submissions per subject. If both projects do not meet the standards and fail, the student must pay the corresponding fee to be evaluated again.
When writing your final project please use Microsoft Office, Adobe or Apache’s Open Office Writer tools (DOC, DOCX, ODT, PDF, etc.). Please consult your tutor when using a different format. Additional information about the software will be needed.
Please use the following format:
ddmmyyyy_Subject_LastNameandName.pdf
Example:
11052019_StrategicManagement_ElsaMoore.pdf
The project should not exceed more than 18 pages, excluding the cover page, bibliography and the appendix.
Evaluation Guidelines
The final work will be evaluated based on the following criteria:
· Acquired knowledge (25%): the knowledge acquired throughout the course of the subject will be evaluated through the analysis of the theoretical data shown in the project presented by the student.
· Development of the Subject (25 %): the interpretation of the thesis subject by the student and its development will be evaluated in a coherent and analytical manner.
· Final result (25%): the final evaluation is based on coherent solutions applied to solve objectives set out in the paper. The presentation must be conclusive and formatting must meet established parameters.
· Additional information and bibliography (25%): additional information regarding the research and subject matter will be evaluated and taken into consideration as a bonus. This consist of: bibliography, visual graphics, charts, independent studies carried out by the student, external academic sources, articles of opinion, etc. All sources, both printed and online, must be referenced according to the APA regulations.
BACKGROUND
The company Art’s Food is an organisation with 28 years of history in the area of services. The company’s headquarters are located in Sabadell, although the services are provided in numerous points of the Catalan territory. The company has three areas (Educational, Hotel and Events), all related to catering.
The company achieves a higher turnover in the educational area, dedicated mainly to serving the catering of a large number of schools (currently more than 150). This area is a great entrance of money for the company, but it also requires a great structure and organisation. The feeling of the worker is that the future and the viability of the company mainly goes through the proper functioning of this area.
However, although in recent months the department has been meeting the objectives set and continues to gain public and private tenders (which means more schools and clients), there is widespread discontent among its workers, since the management is not knowing how to handle the situation and that translates into a poor environment.
Raquel Torrà is the director of the educational area, a competent and proactive woman, with more than 10 years in the position. Above her there are only Josep Font, Chief of Operations, and Roger Art, founder and director of the company. They have a way of understanding the business world that is very classic and authoritarian, they do not take their workers into account, and they only move by objectives. In turn, they derive full responsibility from the area directors to communicate the decisions to their workers. They do not usually have direct contact with the workers and, if they do, it is scorched and hostile
Roger is only interested in obtaining good economic results without caring about the personal situation of his workers. An example of this is that, on average, workers in the educational area are having to do 10 extra hours a month to be able to fulfil their tasks. This situation is common in recent months and, far from solving it, their opinion is “they’re supposed to work, that’s what we pay them for”. He has also been heard saying, on more than one occasion, phrases such as “if they are not motivated it’s not my problem, they should come motivated from home” or “they should manage with the resources they have” when asked about strengthening the educational area team. All this situation is generating negative repercussions for the future of the company in general, and in the educational area, in particular, although management doesn’t seem not to notice.
The educational area is made up of 19 workers. As has already been mentioned, Raquel is the director of the area and has a very experienced and prepared team, both in the operational and commercial sectors. In turn, she is characterised by having excellent communication skills and a very remarkable ability to lead, which is helping to relieve the bad environment somewhat, but she does not know how long she will endure.
Her team consists of 12 area coordinators who mainly perform the work at a distance during their working day, as they are responsible, in an autonomous manner, to supervise the proper functioning of the service of the schools in each area. The remaining 6 workers are two commercial employees, who are responsible for preparing and managing the active competitions; a personal assistant of Raquel, who offers direct support to her and to the area coordinators; an administrative assistant, responsible for customer service and various tasks; an office clerk responsible for managing routine actions; and a product technician, in charge of negotiating prices and managing incidents with suppliers. In general, there is a good atmosphere among all of them, although the continuous stress and the lack of empathy from the direction are beginning to generate problems.
The members of the educational area that are in office are as follows:
· Joan: salesman. He has been with the company for six years and is a severe and responsible person. For him, the most important thing is to do his job well above everything and everyone. He does not have a bad relationship with his peers, but he is selfish. He considers himself well positioned and happy with his situation as he receives bonuses for won tender.
· Enrique: salesman. This is his third year in the company and, unlike Joan, he gets along very well with the other colleagues in the area. He is a very happy and confident person, highlighting his excellent communicative ability. For him, the current situation is neither fair nor sustainable.
· Lorena: She has been in her position for three years (assistant to Raquel) and is a crucial player in the group. She is a very cheerful person and is confident and confident in her work and training. She is the wild card of them all because her position in the Educational area makes it indispensable for the proper functioning of this area. She is dynamic and always takes the initiative and is willing to help anyone who needs it. However, despite her importance in the company, she does not feel valued by management.
· Elisabeth: The most senior employee, she is tasked with managing routine actions. In spite of not having any type of training, she strives to do her job well and has a great ability to be heard and avoid friction with customers. She is a smiling person and always tries to improve the day for her companions.
· Julia: she has only been with the company for 5 months. She is an administrative assistant and deals with customer service (parents), among other administrative tasks. Being the youngest of the group, she does not want to enter into controversies and tries to go unnoticed. She is unsafe on many occasions, as she notices that the work environment is rarefied.
· Anabel: has been working on the product for more than 8 years. Her significant experience makes her a specialist in her field. It is well liked by her peers
Although the area coordinators do not usually work in offices, they have their common work area in them. They are a cohesive group, but the stress and lack of recognition by management are beginning to generate conflicts, resulting in a decline in service quality. In general, most coordinators are open to helping colleagues, which facilitates their work and the resolution of possible arising conflicts.
Finally, Raquel’s personal assistant has informed the company of her decision to accept a work offer, since she considers that she has not been sufficiently valued (when she was admitted, she was offered a salary below what was said in the interview, and they haven’t reviewed it since she’s been in the company). The situation stresses them a lot, since she gets along great with Raquel and with Anabel, Julia, Enrique and Elisabeth, and they form a very competent and cohesive working group, helping each other in everything they need. They have the same opinion about Roger’s management, and they are considering taking similar measures if the situation does not change.
DEVELOP
1. Analyse the current Art’s Food situation in terms of human capital. Then, from an analytical perspective, answer the following questions:
a. What is the position in which the staff of the Educational Area have found themselves?
b. Define the causes of how this point has been reached and what consequences can be derived if you do not intervene.
c. Draw up the needs that you think the company requires and which Management hasn’t detected.
2. Once the situation is analysed:
a. Define the stages of evolution in work teams and identify in which stage the Educational Area of the company currently is.
b. Identify the formal and informal teams that you detect in the company and justify your response.
c. Following the typology of Meredith Belbin, give a role to each of the workers in the educational area who are in the office.
3. Tell us now about Roger’s role as boss.
a. What type/s of power do you think he has?
b. What management functions do you think Roger performs? And what other roles does he lack? Justify your answer.
c. From the characteristics of a leader, what specific aspects should Roger work on to be a more complete leader?
d. Propose actions to improve those skills in communication, motivation, awards and group cohesion.
e. What style of leadership should Roger have to improve the situation?
4. Lorena’s leave has gone down like a ton of bricks for Roger, who did not expect it. He has realised that the situation is extreme, and has decided to take action. He has given orders to hire two administrative staff to deal with the high workload of the educational area, but, as well, he has thought about the need to apply empowerment in the group. It is requested:
a. As an advisor, you must develop an empowerment Action Plan for Art’s Food with Roger:
i. Indicate the benefits of empowerment and improvements that can be obtained.
ii. Define one or more goals to achieve with this tool.
iii. Choose a type of inspiration which Roger should use.
iv. Propose a series of actions and/or empowerment techniques.
v. Plan these actions chronologically.
Page 8
FINAL PROJECT
Training program:
(To be fulfilled by the student)
Subject:
(To be fulfilled by the student)
Last Name/Surname:
Name:
ID/Passport:
Address:
Region:
Country:
Telephone:
E-mail:
Date:
ENEB Business School
Final Project Guidelines
Please use this format to submit your final work. The paper must follow all the guidelines as instructed in order to obtain full credit.
Remember that our team of tutors is available for any questions regarding your final work. You must present the final version of your work as no previous corrections will be carried out. To submit the final project, students must use the template below, with their answers written after each statement.
Please present your final paper according to these requirements:
· Arial 12 Font.
· Margin: 2,5.
· Line spacing: 1,5.
· All fields on the cover page must be completed.
· The document needs to be properly paged.
Your final project must be authentic and individual. Any work that has been plagiarized or papers written by others or with the help of others are likely to be failed. If this occurs for the second time, you will not be permitted to obtain your degree.
Be aware that you are permitted a maximum of two submissions per subject. If both projects do not meet the standards and fail, the student must pay the corresponding fee to be evaluated again.
When writing your final project please use Microsoft Office, Adobe or Apache’s Open Office Writer tools (DOC, DOCX, ODT, PDF, etc.). Please consult your tutor when using a different format. Additional information about the software will be needed.
Please use the following format:
ddmmyyyy_Subject_LastNameandName.pdf
Example:
11052019_StrategicManagement_ElsaMoore.pdf
The project should not exceed more than 18 pages, excluding the cover page, bibliography and the appendix.
Evaluation Guidelines
The final work will be evaluated based on the following criteria:
· Acquired knowledge (25%): the knowledge acquired throughout the course of the subject will be evaluated through the analysis of the theoretical data shown in the project presented by the student.
· Development of the Subject (25 %): the interpretation of the thesis subject by the student and its development will be evaluated in a coherent and analytical manner.
· Final result (25%): the final evaluation is based on coherent solutions applied to solve objectives set out in the paper. The presentation must be conclusive and formatting must meet established parameters.
· Additional information and bibliography (25%): additional information regarding the research and subject matter will be evaluated and taken into consideration as a bonus. This consist of: bibliography, visual graphics, charts, independent studies carried out by the student, external academic sources, articles of opinion, etc. All sources, both printed and online, must be referenced according to the APA regulations.
BACKGROUND
The company “Señorío de Begué”, originally from the province of Jaén (Spain), is dedicated to the sale and distribution of olive oil. For the next year, it intends to export its products outside of Spain.
Señorío de Begué (fictitious company), has a high quality product, very prestigious and well known in Spain, as well as a good structure of production and sale for national trade.
Although sales continue to increase in Spain, they have decided to make the leap to the international market to continue this line of growth.
The company needs someone to take charge of this important new phase for Señorío de Begué. In this case, you will be the chosen one to carry out the task.
DEVELOP
1. In the first place, you will have to carry out a study of the product and the sector in Spain, as well as its compition.
2. Choose 3 countries to export and analyze the external situation in each one of them. The countries should be:
– One of Europe.
– One from Latin America
– One from Southeast Asia.
3. Conduct a market study of each of these three countries regarding the oil market. Find out what would be the product distribution in the country, taking into account issues such as documents, agents, tariffs, etc.
4. From the study carried out, detail the advantages and disadvantages that each of the countries has when marketing the product.
If you had to choose one of these countries to start the adventure towards foreign trade, which would it be? Explain your answer.
Page 1
FINAL PROJECT
Training program:
(To be fulfilled by the student)
Subject:
(To be fulfilled by the student)
Last Name/Surname:
Name:
ID/Passport:
Address:
Region:
Country:
Telephone:
E-mail:
Date:
ENEB Business School
Final Project Guidelines
Please use this format to submit your final work. The paper must follow all the guidelines as instructed in order to obtain full credit.
Remember that our team of tutors is available for any questions regarding your final work. You must present the final version of your work as no previous corrections will be carried out. To submit the final project, students must use the template below, with their answers written after each statement.
Please present your final paper according to these requirements:
· Arial 12 Font.
· Margin: 2,5.
· Line spacing: 1,5.
· All fields on the cover page must be completed.
· The document needs to be properly paged.
Your final project must be authentic and individual. Any work that has been plagiarized or papers written by others or with the help of others are likely to be failed. If this occurs for the second time, you will not be permitted to obtain your degree.
Be aware that you are permitted a maximum of two submissions per subject. If both projects do not meet the standards and fail, the student must pay the corresponding fee to be evaluated again.
When writing your final project please use Microsoft Office, Adobe or Apache’s Open Office Writer tools (DOC, DOCX, ODT, PDF, etc.). Please consult your tutor when using a different format. Additional information about the software will be needed.
Please use the following format:
ddmmyyyy_Subject_LastNameandName.pdf
Example:
11052019_StrategicManagement_ElsaMoore.pdf
The project should not exceed more than 18 pages, excluding the cover page, bibliography and the appendix.
Evaluation Guidelines
The final work will be evaluated based on the following criteria:
· Acquired knowledge (25%): the knowledge acquired throughout the course of the subject will be evaluated through the analysis of the theoretical data shown in the project presented by the student.
· Development of the Subject (25 %): the interpretation of the thesis subject by the student and its development will be evaluated in a coherent and analytical manner.
· Final result (25%): the final evaluation is based on coherent solutions applied to solve objectives set out in the paper. The presentation must be conclusive and formatting must meet established parameters.
· Additional information and bibliography (25%): additional information regarding the research and subject matter will be evaluated and taken into consideration as a bonus. This consist of: bibliography, visual graphics, charts, independent studies carried out by the student, external academic sources, articles of opinion, etc. All sources, both printed and online, must be referenced according to the APA regulations.
BACKGROUND
TopTravel SL is a company dedicated to high quality online hotel reservations. It operates internationally and its customers are large hotel groups that offer luxury services.
With more than 10 years of experience, TopTravel SL has been among the top 5 websites used to choose accommodation. A large percentage are business trips, however, there is also a significant number of leisure trips, which seek an accommodation with the most favorable conditions.
In the last 5 years, prestigious competitor companies have launched very strong marketing campaigns that have forced TopTravel SL to make an important investment in the Online Marketing Department. This department is physically located in Amsterdam, the city where TopTravel SL was founded, although there is staff distributed in the US, Singapore and Spain.
This department has undergone major changes in the last year, as they had to hire a new Social Media Manager, since the previous one left the company for personal reasons. Until then, the company had a very efficient team of analysts, designers, web/SEO programmers, content manager, social media strategist and community manager. However, with the arrival of the new manager the team was affected; There were some team members who also decided to leave, and those who stayed did not have a good working environment. Due to the flight of employees, new hires were made; young talents keen to learn. However, most of the veteran staff is demotivated given the situation, and a few months later the results of the last campaign they had launched were significantly affected by this.
The new Social Media Manager, Marc Blumer, is considered to be the best in the world in his field and has won several awards as best international publicist. However, despite being very good in his field, he has great communicative difficulties that directly affect his leadership ability, which makes it very difficult to manage a new team that has recently lost its leader. He has a leadership style with a high authoritarian component, tending to adopt a loud and somewhat aggressive speaking tone at meetings, he has trouble listening to opinions from group members other than his own, and he does not handle constructive criticism well. Something similar happens when he has to communicate the results with General Management, his communication issues mean that the information does not always arrive in the best way, and this leads to misunderstandings. This situation has made Marc feel blocked.
In a meeting between Marketing Management, Sales Management and Human Resources Management, it was decided to hire the services of a specialized Coaching Consulting firm. This consultancy assigns you the project to intervene in the Online Marketing Department of TopTravel SL. Marc Blumer’s communication skills must be improved, and at the same time, his skills and abilities must be strengthened so that he has a wide range of resources, in this way he will be able to effectively lead the team, and will redirect the work towards the company’s goals. On the other hand, it is necessary that employees go back to working as a team, because until now they worked more like a group.
As a coach of this consulting firm you are given two options to choose from; apply an individual coaching process to Marc Blumer, or apply a team coaching process to the Department.
DEVELOP
Before starting, you must choose the option you want to solve; individual coaching or team coaching. You must solve only one option, as we will only evaluate one of the two options.
Individual Coaching
1. Analyse the starting situation of the Online Marketing Department:
a. To provide context, explain what the starting situation is, from an analytical perspective.
b. Explain the importance of carrying out a coaching process; what could happen if you do not act quickly, and what benefits would be obtained after the intervention.
2. Establish some goals: Formulate at least 3 goals to achieve with the executive coaching process.
3. Plan a complete individual coaching process for Marc Blumer: In this section you should design the entire coaching process, and frame the sessions within the Coaching phases. This planning must be very detailed and precise, explaining step by step the entire process. You must bear in mind:
a. Structure of the Coaching phases: plan how many sessions to perform in each of the phases, and what actions or techniques to apply in each one.
b. Include “powerful questions”, use the Grow Method to lead the questions.
Team/Deparment Coaching
1. Analyse the starting situation of the Online Marketing Department:
a. To provide context, explain what the starting situation is, from an analytical perspective.
b. Explain the importance of carrying out a coaching process; what could happen if you do not act quickly, and what benefits would be obtained after the intervention.
2. Establish some goals: Formulate at least 3 goals to achieve with the executive coaching.
3. Plan a complete team coaching process: In this section you must design the entire coaching process for the Online Marketing Department.
Bare in mind:
a. The structure of the phases: plan how many sessions to perform in each of the phases, and what actions or techniques to apply in each one.
b. Include five “powerful questions” per session.
Page 5
FINAL PROJECT
Training program:
(To be fulfilled by the student)
Subject:
(To be fulfilled by the student)
Last Name/Surname:
Name:
ID/Passport:
Address:
Region:
Country:
Telephone:
E-mail:
Date:
ENEB Business School
Final Project Guidelines
Please use this format to submit your final work. The paper must follow all the guidelines as instructed in order to obtain full credit.
Remember that our team of tutors is available for any questions regarding your final work. You must present the final version of your work as no previous corrections will be carried out. To submit the final project, students must use the template below, with their answers written after each statement.
Please present your final paper according to these requirements:
· Arial 12 Font.
· Margin: 2,5.
· Line spacing: 1,5.
· All fields on the cover page must be completed.
· The document needs to be properly paged.
Your final project must be authentic and individual. Any work that has been plagiarized or papers written by others or with the help of others are likely to be failed. If this occurs for the second time, you will not be permitted to obtain your degree.
Be aware that you are permitted a maximum of two submissions per subject. If both projects do not meet the standards and fail, the student must pay the corresponding fee to be evaluated again.
When writing your final project please use Microsoft Office, Adobe or Apache’s Open Office Writer tools (DOC, DOCX, ODT, PDF, etc.). Please consult your tutor when using a different format. Additional information about the software will be needed.
Please use the following format:
ddmmyyyy_Subject_LastNameandName.pdf
Example:
11052019_StrategicManagement_ElsaMoore.pdf
The project should not exceed more than 18 pages, excluding the cover page, bibliography and the appendix.
Evaluation Guidelines
The final work will be evaluated based on the following criteria:
· Acquired knowledge (25%): the knowledge acquired throughout the course of the subject will be evaluated through the analysis of the theoretical data shown in the project presented by the student.
· Development of the Subject (25 %): the interpretation of the thesis subject by the student and its development will be evaluated in a coherent and analytical manner.
· Final result (25%): the final evaluation is based on coherent solutions applied to solve objectives set out in the paper. The presentation must be conclusive and formatting must meet established parameters.
· Additional information and bibliography (25%): additional information regarding the research and subject matter will be evaluated and taken into consideration as a bonus. This consist of: bibliography, visual graphics, charts, independent studies carried out by the student, external academic sources, articles of opinion, etc. All sources, both printed and online, must be referenced according to the APA regulations.
BACKGROUND
TeaLand S.A. is a London company that started as a medium-sized company. Its main activity is the commercialization of tea to various European countries. Currently they obtain tea from the main producing countries: China, India, Sri Lanka, Kenya, Indonesia and Turkey. They sell their tea in different ways: in bulk, in bags and cold tea as a soda. They not only sell to supermarkets, but also to companies and the hospitality and catering industries.
They have been in the market for approximately 20 years, with an exponential growth in the first 15 years due to the quality of the tea they offer and an excellent and careful Marketing campaign, which has put them at the top of the market.
However, TeaLand is not known to take good care of its workers. In a job satisfaction survey taken a few months ago, the results were alarmingly negative, and it is unknown how this information was leaked to the media. Its repercussion was so great that sales were directly affected, which led the firm to not achieve last year’s goals.
In this survey several topics surfaced: endless workdays, low salaries, difficulty reconciling work and personal life, low career options within the company, scarce training, etc.
In regard to consumers, in recent surveys it is said that it is a well respected brand, and satisfaction is high, since they are very aromatic teas. However, the lack of an ecological tea option is highlighted as a negative aspect.
In recent years, other European, American and Asian brands have been gaining ground, as they offer a product of similar quality but at a more competitive price, a wide range of ecological varieties, and also a remarkable and commendable commitment to the environment and the community: collaboration with NGOs, sustainability projects with producing countries, etc.
Taking into account the situation which TeaLand is currently facing, they have decided to hire the services of a specialized consultancy in CSR, and they assign the project to you.
DEVELOP
1. Analyze the starting situation: make a complete, synthesized and visual analysis, and design a SWOT matrix.
2. Formulate realistic goals to achieve with the CSR Plan.
3. Create a Stakeholders Map: in this section we ask you to design a map classifying the groups of interest.
4. Develop a Strategic CSR Plan: this is the most important exercise of the final project, and therefore the one with the most academic weight.
5. State which CSR measurement tools you are going to propose for TeaLand.
6. Final thoughts: make a final consideration in the form of an evaluation and conclusions about CSR at present.
Page 1
FINAL PROJECT
Training program:
(To be fulfilled by the student)
Subject:
(To be fulfilled by the student)
Last Name/Surname:
Name:
ID/Passport:
Address:
Region:
Country:
Telephone:
E-mail:
Date:
ENEB Business School
Final Project Guidelines
Please use this format to submit your final work. The paper must follow all the guidelines as instructed in order to obtain full credit.
Remember that our team of tutors is available for any questions regarding your final work. You must present the final version of your work as no previous corrections will be carried out. To submit the final project, students must use the template below, with their answers written after each statement.
Please present your final paper according to these requirements:
· Arial 12 Font.
· Margin: 2,5.
· Line spacing: 1,5.
· All fields on the cover page must be completed.
· The document needs to be properly paged.
Your final project must be authentic and individual. Any work that has been plagiarized or papers written by others or with the help of others are likely to be failed. If this occurs for the second time, you will not be permitted to obtain your degree.
Be aware that you are permitted a maximum of two submissions per subject. If both projects do not meet the standards and fail, the student must pay the corresponding fee to be evaluated again.
When writing your final project please use Microsoft Office, Adobe or Apache’s Open Office Writer tools (DOC, DOCX, ODT, PDF, etc.). Please consult your tutor when using a different format. Additional information about the software will be needed.
Please use the following format:
ddmmyyyy_Subject_LastNameandName.pdf
Example:
11052019_StrategicManagement_ElsaMoore.pdf
The project should not exceed more than 18 pages, excluding the cover page, bibliography and the appendix.
Evaluation Guidelines
The final work will be evaluated based on the following criteria:
· Acquired knowledge (25%): the knowledge acquired throughout the course of the subject will be evaluated through the analysis of the theoretical data shown in the project presented by the student.
· Development of the Subject (25 %): the interpretation of the thesis subject by the student and its development will be evaluated in a coherent and analytical manner.
· Final result (25%): the final evaluation is based on coherent solutions applied to solve objectives set out in the paper. The presentation must be conclusive and formatting must meet established parameters.
· Additional information and bibliography (25%): additional information regarding the research and subject matter will be evaluated and taken into consideration as a bonus. This consist of: bibliography, visual graphics, charts, independent studies carried out by the student, external academic sources, articles of opinion, etc. All sources, both printed and online, must be referenced according to the APA regulations.
BACKGROUND
The final work of NLP allows the student to apply all the knowledge acquired during the course, in addition to expanding and consolidating the information.
The subjects to work are of free choice, depending on the needs of each student and the chosen cases. It is important that this work is of maximum utility, so the subject must be chosen thoroughly to be enriching and profitable for the personal and/or professional life of the student.
DEVELOP
1. Choice of subject/topic: Detect a real situation in which you are insecure, have a sense of blockage or inability to manage or cope with it normally. A situation in which you want to improve your current state and produce a positive change to improve it is also valid.
a) The orientation of the work is internal, that is to say, the student is at the same time the guide and the explorer.
b) Choose a topic to address among the following:
· Communication
· Leadership
· Achievement of objectives in the workplace
· Conflict management
· Scared of speaking in public
· Work stress
Each of these concepts is very extensive, and encompasses a wide range of possibilities, it is essential that the chosen problem is related to one of these topics.
c) Justify in detail the reasons for the election.
d) Define the problem
e) Make a theoretical approach to the topic you have chosen.
2. Define the Present State (PS) and the Desired State (DS): You must briefly define in a visual way the Present State or Problem State and the Desired State.
3. Define the goals:
a) Formulate a main goal and three secondary goals: It is time to operationalize the problem and define the goals you want to achieve.
b) Elaborate a table with the POPSERS strategies: Once you have formulated the goals, make sure they are optimal with the help of this tool, which you can find in Module 2. Elaborate a table and solve all the questions that are posed in each one of the items (Positive, Own Part, Specificity, Evidence, Resources, Size).
4. Case study: You must carry out the intervention through the techniques learned during the course in practical sessions. In the resolution of the case it must be seen how the desired state has been reached, in an orderly, coherent way, step by step.
a) Choose at least 4 NLP techniques:
i. Theoretical Development of the Technique
ii. Justification of the election
b) Action Plan: design an action plan to achieve the objectives you have set, defining:
i. Nº of sessions
ii. Duration of the sessions
iii. Schedule
c) Practical application:
i. Technical explanation of the application
ii. Keeping a diary
Results and findings
Page 5
FINAL PROJECT
Training program:
(To be fulfilled by the student)
Subject:
(To be fulfilled by the student)
Last Name/Surname:
Name:
ID/Passport:
Address:
Region:
Country:
Telephone:
E-mail:
Date:
ENEB Business School
Final Project Guidelines
Please use this format to submit your final work. The paper must follow all the guidelines as instructed in order to obtain full credit.
Remember that our team of tutors is available for any questions regarding your final work. You must present the final version of your work as no previous corrections will be carried out. To submit the final project, students must use the template below, with their answers written after each statement.
Please present your final paper according to these requirements:
· Arial 12 Font.
· Margin: 2,5.
· Line spacing: 1,5.
· All fields on the cover page must be completed.
· The document needs to be properly paged.
Your final project must be authentic and individual. Any work that has been plagiarized or papers written by others or with the help of others are likely to be failed. If this occurs for the second time, you will not be permitted to obtain your degree.
Be aware that you are permitted a maximum of two submissions per subject. If both projects do not meet the standards and fail, the student must pay the corresponding fee to be evaluated again.
When writing your final project please use Microsoft Office, Adobe or Apache’s Open Office Writer tools (DOC, DOCX, ODT, PDF, etc.). Please consult your tutor when using a different format. Additional information about the software will be needed.
Please use the following format:
ddmmyyyy_Subject_LastNameandName.pdf
Example:
11052019_StrategicManagement_ElsaMoore.pdf
The project should not exceed more than 18 pages, excluding the cover page, bibliography and the appendix.
Evaluation Guidelines
The final work will be evaluated based on the following criteria:
· Acquired knowledge (25%): the knowledge acquired throughout the course of the subject will be evaluated through the analysis of the theoretical data shown in the project presented by the student.
· Development of the Subject (25 %): the interpretation of the thesis subject by the student and its development will be evaluated in a coherent and analytical manner.
· Final result (25%): the final evaluation is based on coherent solutions applied to solve objectives set out in the paper. The presentation must be conclusive and formatting must meet established parameters.
· Additional information and bibliography (25%): additional information regarding the research and subject matter will be evaluated and taken into consideration as a bonus. This consist of: bibliography, visual graphics, charts, independent studies carried out by the student, external academic sources, articles of opinion, etc. All sources, both printed and online, must be referenced according to the APA regulations.
BACKGROUND
CERAMICOSA SA is a Spanish company of which you are the logistics director. It is dedicated to the manufacture of plates, tiles and various ceramic structures for housing (walls, floors, countertops, etc.). It has its production and distribution warehouse in La Vall d’Uixó (Castellón).
CERAMICOSA has experienced an exponential rise in sales due to new decorative trends based on the use of ceramics, whose attributes are linked to elegance, cleanliness and durability. In addition, the company is known for making high quality ceramics, one of the best in the market, with totally original designs and engravings. All this has caused the demand for their product to increase considerably in the last few years.
The strategic director of the company has decided that it is time to export these new decorative trends to various Western European countries, as she thinks that the taste and fashion in aesthetic concepts are quite similar, thus ensuring a very good reception. To this end, an agreement has been signed as exclusive suppliers of Furniturest, a chain of luxury department stores dedicated exclusively to the sale of accessories, furniture and home installations.
The main characteristic of Furniturest, which has salespoints throughout Europe, is that it supplies the material to its customers in less than 24 hours after payment. This forces CERAMICOSA to be very clear about the logistic processes to avoid stock ruptures at times of peak demand, which would imply very important monetary fines as a penalty, as stated in their agreement.
At this current time, the production is being distributed to three locations:
· Furniturest Stockhlom
· Furniturest Palermo
· Furniturest Viena
We find that CERAMICOSA is entering a completely new export stage and it is very conditioned by a restrictive exclusivity contract. For this reason, as logistics director, you must develop a logistic plan oriented to the internationalization of your product taking into account all the mentioned particularities.
DEVELOP
1. In the first place, focus on the Inventory stage of the logistics process.
· Explain why an exhaustive inventory control is especially important in your company.
· Propose actions to prevent disruption of the production process resulting from poor inventory management.
2. We know that for the correct exploitation of CERAMICOSA’s logistics network it is necessary to emphasize on the distribution stage.
· What variables must be taken into account for a proper product coordination? Briefly propose an action to ensure these variables.
· Propose also different actions that ensure a good management towards the client and that, at the same time, make you more competitive as a firm.
3. Since delivery timings are so tight due to the commitment of Furniturest with its customers, CERAMICOSA has decided to rent intermediate and/or final warehouses to quickly supply the demand of its client.
· As a logistics director, do you consider this proposal correct?
· Locate geographically the ideal spot for the warehouses taking into account the location of each physical store (Stockholm, Palermo and Vienna) whilst also considering that CERAMICOSA must be able to send the goods to any point in those countries (Sweden, Italy and Austria), since Furniturest’s customers can make purchases online.
· Propose a route from the central warehouse to the final customer, bearing in mind that these new intermediate warehouses exists. Apply it to the three scenarios/cities.
4. Do you consider it appropriate to apply the Just in Time philosophy in our new warehouses? Justify your answer.
5. Regarding the choice of Incoterms:
· Which do you consider more appropriate if we want our client to be freed, as much as possible, from all management and responsibility?
· Imagine that you have implemented a service for Furniturest to collect the merchandise from our central warehouse, offering a 10% discount on the retail price. What type of Incoterm will interest you most in this case?
6. Decides which route planning system is best suited for CERAMICOSA’s activity.
Page 6
FINAL PROJECT
Training program:
(To be fulfilled by the student)
Subject:
(To be fulfilled by the student)
Last Name/Surname:
Name:
ID/Passport:
Address:
Region:
Country:
Telephone:
E-mail:
Date:
ENEB Business School
Final Project Guidelines
Please use this format to submit your final work. The paper must follow all the guidelines as instructed in order to obtain full credit.
Remember that our team of tutors is available for any questions regarding your final work. You must present the final version of your work as no previous corrections will be carried out. To submit the final project, students must use the template below, with their answers written after each statement.
Please present your final paper according to these requirements:
· Arial 12 Font.
· Margin: 2,5.
· Line spacing: 1,5.
· All fields on the cover page must be completed.
· The document needs to be properly paged.
Your final project must be authentic and individual. Any work that has been plagiarized or papers written by others or with the help of others are likely to be failed. If this occurs for the second time, you will not be permitted to obtain your degree.
Be aware that you are permitted a maximum of two submissions per subject. If both projects do not meet the standards and fail, the student must pay the corresponding fee to be evaluated again.
When writing your final project please use Microsoft Office, Adobe or Apache’s Open Office Writer tools (DOC, DOCX, ODT, PDF, etc.). Please consult your tutor when using a different format. Additional information about the software will be needed.
Please use the following format:
ddmmyyyy_Subject_LastNameandName.pdf
Example:
11052019_StrategicManagement_ElsaMoore.pdf
The project should not exceed more than 18 pages, excluding the cover page, bibliography and the appendix.
Evaluation Guidelines
The final work will be evaluated based on the following criteria:
· Acquired knowledge (25%): the knowledge acquired throughout the course of the subject will be evaluated through the analysis of the theoretical data shown in the project presented by the student.
· Development of the Subject (25 %): the interpretation of the thesis subject by the student and its development will be evaluated in a coherent and analytical manner.
· Final result (25%): the final evaluation is based on coherent solutions applied to solve objectives set out in the paper. The presentation must be conclusive and formatting must meet established parameters.
· Additional information and bibliography (25%): additional information regarding the research and subject matter will be evaluated and taken into consideration as a bonus. This consist of: bibliography, visual graphics, charts, independent studies carried out by the student, external academic sources, articles of opinion, etc. All sources, both printed and online, must be referenced according to the APA regulations.
BACKGROUND
Laura Moore has recently left her job as a Graphic Designer to open her own Company; a Graphic Design Agency dedicated to the creation and design of apps for mobile devices. Laura has decided to be self-employed.
To do so, she will have her business premises, which belongs to her father, in Barcelona downton and she will have to hire:
· A visual designer
· A developer
· An administrative assistant
1. To hire the administrative assistant, Marta has decided to offer an indefinite contract. It is her first employee that she will hire and this has a recognised degree of disability of 37%. Explain to Marta what bonuses and reductions could be applied in the hiring of the administrative and what type of contract should do exposing its main characteristics. You must prepare the work contract of the Administrative Assistant in the corresponding official model..
Once the contract has been drafted and completed according to Spanish regulations, you must specify in detail the differences of this if it had been made in the United Kingdom.
2. We know the salaries agreed with two of the workers.
It develops the different steps to follow to prepare the payroll of each of them and the financial nature of each of the items involved:
a. Administrative Assistant. Three months seniority. He has an indefinite work contract, base salary: € 1,500. Collective bargaining: € 50.
He has two extraordinary six-month accrual pays and receives them on 06/30 and 12/31 of each year for an amount equal to the base salary. He has a disability of 37% and is single without children. He has made two overtime hours that month at a rate of € 15/h.
b. Visual designer. 2 months seniority. He has a temporary contract.
Base salary: € 1,950. Collective bargaining: € 100. Productivity: € 6 / day. It has two extraordinary six-month accrual payments and receives them apportioned each month. He is married and has a 9-year-old son (his spouse receives income of over € 1,500/year).
Once you have developed all the steps to follow in each case and the amount of the items, make the official payroll of the administrative assistant.
3. A year and a half after being hired, the administrative officer requests a period of leave of six months due to personal reasons.
Make the severance taking into account that:
– The leave is granted from July 25th.
· The worker has 10 days of vacations pending.
· During the month of July he made a total of 6 overtime hours
You must specify the conditions of the periods of leave in Spain and compare them with the terms of one of the countries studied; UK, United States or Canada (you can choose the country you want).
Page 5
FINAL PROJECT
Training program:
(To be filled in by the student)
Subject:
(To be filled in by the student)
Last Name/Surname:
Name:
ID/Passport:
Address:
Region:
Country:
Telephone:
E-mail:
Date:
ENEB Business School
Final Project Guidelines
Please use this format to submit your final project. The paper must follow all the guidelines as instructed in order to obtain full grades.
Remember that our team of tutors is available for any questions regarding your final project. You must present the final version of your work as no previous corrections will be carried out. To submit the final project, students must use the template below, with their answers written after each statement.
Please present your final paper according to these requirements:
· Arial 12 Font.
· Margin: 2,5.
· Line spacing: 1,5.
· All fields on the cover page must be completed.
· The document needs to be properly paged.
Your final project must be authentic and individual. Any work that has been plagiarized or papers written by others or with the help of others are likely to be failed and may incur in economic penalties.
Be aware that you are permitted a maximum of two submissions per subject. If both projects do not meet the standards and fail, the student must pay the corresponding fee to be evaluated again.
When writing your final project please use Microsoft Office, Adobe or Apache’s Open Office Writer tools (DOC, DOCX, ODT, PDF, etc.). Please consult your tutor when using a different format. Additional information about the software will be needed.
Please use the following format:
ddmmyyyy_Subject_LastNameandName.pdf
Example:
11052018_Strategic Management_ElsaMoore.pdf
The project should not exceed more than 18 pages, excluding the cover page, bibliography and the appendix.
Evaluation Guidelines
The final work will be evaluated based on the following criteria:
· Acquired knowledge (25%): the knowledge acquired throughout the course of the subject will be evaluated through the analysis of the theoretical data shown in the project presented by the student.
· Development of the Subject (25 %): the interpretation of the thesis subject by the student and its development will be evaluated in a coherent and analytical manner.
· Final result (25%): the final evaluation is based on coherent solutions applied to solve objectives set out in the paper. The presentation must be conclusive and formatting must meet established parameters.
· Additional information and bibliography (25%): additional information regarding the research and subject matter will be evaluated and taken into consideration as a bonus. This consist of: bibliography, visual graphics, charts, independent studies carried out by the student, external academic sources, articles of opinion, etc. All sources, both printed and online, must be referenced according to the APA regulations.
BACKGROUND
BACHI Barcelona (http://www.bachibarcelona.com) is a company that sells medium-high range handbags and accessories for men and women. This project has been created by two friends, Meritxell and Nuria, passionate about fashion and fully orientated to the satisfaction of their customers through their products, and it has been in the market for one year.
These two enterprising women have a common idea: to create comfortable accessories but without sacrificing innovative designs. Therefore, their products seek differentiation through originality, because their patterns are visible both inside and outside of the bags, thereby creating a different product.
BACHI Barcelona stands out for online sales through a website that tries to be intuitive and with a high navigability whilst, of course, gaining visibility for their bags and accessories. In addition, it has the following services:
· Complete catalogue of their accessories for online sale.
· Filtering by categories and price system, to customize searches.
· Offers and temporary discounts on some products.
· Form for potential customers to request information.
· Delivery service of 24-48 hours. Cost: € 5 (other costs assumed by BACHI Barcelona). However, they offer several promotions with free deliveries.
· National and international shipments (European Union), although they are still not very clear how to penetrate international markets.
· “Stories by Bachi” blog, where they report announcements and related news.
· Newsletter service (previous subscription with welcome gift).
· Access to their social media: Facebook, Twitter, Instagram and Pinterest.
In relation to other information of interest:
· Human capital is composed only of them: Meritxell and Nuria. They both have extensive knowledge of the fashion industry and new trends. Also, they have earned a degree in Law, so they have great knowledge in legal matters.
· High involvement, enthusiasm, desire to grow and meet the needs of customers in the fashion and accessories sector.
· They have external consultants in different areas such as Marketing, Community Manager, Web Positioning, Accounting, Photography, Web Programming or Modelling.
· Clear awareness of the importance of the presence of BACHI Barcelona in social media to obtain a good position in the market.
· Low bargaining power of the price of the deliveries until they start getting a higher number of orders.
· Very close relationship with their suppliers. Currently they are working with 20 suppliers because of the many details that their accessories have. These are local Eco Friendly suppliers, thus contributing to the sustainability and development of local commerce, even though this may translate into less competitive prices than if they worked with suppliers from countries with different labor rights cultures.
· All their designs are unique and handcrafted in Barcelona.
· The stock policy is very clear: refuse to work on request. They prefer to have surplus for all their star and classic products. They will only work on request for cost or limited edition designs.
· At a financial level, they work with a Business Expansion Account for SMEs with advantageous conditions in terms of fees and bank charges, but they do not have financing.
· They often base their strategy on participating in fairs and events to bring their product and brand closer to the public, at strategic points such as Barcelona, Tarifa and different Italian cities, avant-garde in the latest fashion.
· Currently BACHI Barcelona faces stiff competition. Their main competitors are:
· Zubi (http://zubidesign.com/es/)
· Afortunadas (https://shopafortunadas.com/tienda/)
Meritxell and Nuria have some priorities related to gaining presence in social networks and increasing their competitive advantages over their main competitors. They consider it very important to increase the number of subscribers on the web, get more followers to increase visibility, try new ways of online communication (guest posting, banners, collaboration with bloggers and other national and international friendly companies) and increase sales from the promotions they make.
Although they are very aware of these facts, they have never stopped to elaborate a strategic plan that helps them achieve their main goals for BACHI Barcelona. For this reason they’re contacting you to help them in this task.
RESOLVE
1. Create the mission, vision and values of BACHI Barcelona
2. With the information provided, we need to carry out an internal analysis based on the evaluation of both the website and any internal elements mentioned.
· Describe and explore the competitive advantages and disadvantages of BACHI regarding its competitors.
· Identify the tangible resources (physical and financial), the intangible resources and the capacities that we have.
· Prepares a VRIO analysis of the resources of BACHI Barcelona
· Conclude the exercise with a small matrix that reflects the resulting Strengths and Weaknesses.
3. Perform an external analysis (macroenvironment and microenvironment) of the current situation.
· PEST analysis.
i. 4 elements of the economic structure.
ii. 2 elements of the technological structure.
iii. 2 elements of the political structure.
iv. 2 elements of the social structure.
· Analysis of the 5 Porter Forces
i. Bargaining power with suppliers.
ii. Power of negotiation of the consumers.
iii. Threat on income of substitute products.
iv. Threat of new competitors.
v. Rivalry among competitors.
· End the exercise with a small matrix that reflects the resulting Opportunities and Threats.
4. In accordance with the Weaknesses, Strengths (internal analysis), Opportunities and Threats (external analysis), propose the following:
· Defensive strategy.
· Offensive strategy.
· Survival strategy.
· Reorientation Strategy.
5. Develop a BSC in the form of a matrix.
6. Based on the contribution of Michael Porter, you must propose and justify the following (one of each):
· Strategy in Cost Leadership.
· Differentiation Strategy.
· Focus Strategy.
Page 1
FINAL PROJECT
Training program:
(To be fulfilled by the student)
Subject:
(To be fulfilled by the student)
Last Name/Surname:
Name:
ID/Passport:
Address:
Region:
Country:
Telephone:
E-mail:
Date:
ENEB Business School
Final Project Guidelines
Please use this format to submit your final work. The paper must follow all the guidelines as instructed in order to obtain full credit.
Remember that our team of tutors is available for any questions regarding your final work. You must present the final version of your work as no previous corrections will be carried out. To submit the final project, students must use the template below, with their answers written after each statement.
Please present your final paper according to these requirements:
· Arial 12 Font.
· Margin: 2,5.
· Line spacing: 1,5.
· All fields on the cover page must be completed.
· The document needs to be properly paged.
Your final project must be authentic and individual. Any work that has been plagiarized or papers written by others or with the help of others are likely to be failed. If this occurs for the second time, you will not be permitted to obtain your degree.
Be aware that you are permitted a maximum of two submissions per subject. If both projects do not meet the standards and fail, the student must pay the corresponding fee to be evaluated again.
When writing your final project please use Microsoft Office, Adobe or Apache’s Open Office Writer tools (DOC, DOCX, ODT, PDF, etc.). Please consult your tutor when using a different format. Additional information about the software will be needed.
Please use the following format:
ddmmyyyy_Subject_LastNameandName.pdf
Example:
11052019_StrategicManagement_ElsaMoore.pdf
The project should not exceed more than 18 pages, excluding the cover page, bibliography and the appendix.
Evaluation Guidelines
The final work will be evaluated based on the following criteria:
· Acquired knowledge (25%): the knowledge acquired throughout the course of the subject will be evaluated through the analysis of the theoretical data shown in the project presented by the student.
· Development of the Subject (25 %): the interpretation of the thesis subject by the student and its development will be evaluated in a coherent and analytical manner.
· Final result (25%): the final evaluation is based on coherent solutions applied to solve objectives set out in the paper. The presentation must be conclusive and formatting must meet established parameters.
· Additional information and bibliography (25%): additional information regarding the research and subject matter will be evaluated and taken into consideration as a bonus. This consist of: bibliography, visual graphics, charts, independent studies carried out by the student, external academic sources, articles of opinion, etc. All sources, both printed and online, must be referenced according to the APA regulations.
BACKGROUND
Don Manuel García Ferrer is self-employed and is dedicated to installing air conditioners. His friend, Mr. Antonio López Hernández, has decided to set up a Business Accounting and Taxation business. For this he needs to make an initial investment of € 40,000. As his friend Manuel is doing very well, he has chosen to borrow from him instead of going to a bank. Don Manuel will give Don Antonio the amount of € 40,000 by bank transfer on September 15, 2016. They have agreed that Don Antonio will return the amount in four annual payments. The payment of each annual fee will be made at the end of each year with an annual interest of 4%. To document the payments, four bills of exchange corresponding to each annuity will be issued. To make sure of the collection of the amounts, Don Manuel has requested that the payment of the letters be guaranteed by the father of his friend, Mr. Luis López Pérez.
Don Manuel has decided to buy a new second-hand vehicle. To pay for this acquisition, he endorses the first letter to Doña Alicia Martínez Castro on October 01, 2016.
DEVELOP
1. Draft the Commercial Loan Agreement detailing the form of payment and including all data that is not provided and it is necessary.
2. Determine the total amount to be paid at the expiration of each installment with the detail of interest calculation, as well as the total amount that Mr. Antonio will end up paying for the loan received.
3. Fill in the official models the four bills of exchange with all its clauses. By being present all parties are accepted at the time of signing the contract.
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FINAL PROJECT
Training program:
(To be fulfilled by the student)
Subject:
(To be fulfilled by the student)
Last Name/Surname:
Name:
ID/Passport:
Address:
Region:
Country:
Telephone:
E-mail:
Date:
ENEB Business School
Final Project Guidelines
Please use this format to submit your final work. The paper must follow all the guidelines as instructed in order to obtain full credit.
Remember that our team of tutors is available for any questions regarding your final work. You must present the final version of your work as no previous corrections will be carried out. To submit the final project, students must use the template below, with their answers written after each statement.
Please present your final paper according to these requirements:
· Arial 12 Font.
· Margin: 2,5.
· Line spacing: 1,5.
· All fields on the cover page must be completed.
· The document needs to be properly paged.
Your final project must be authentic and individual. Any work that has been plagiarized or papers written by others or with the help of others are likely to be failed. If this occurs for the second time, you will not be permitted to obtain your degree.
Be aware that you are permitted a maximum of two submissions per subject. If both projects do not meet the standards and fail, the student must pay the corresponding fee to be evaluated again.
When writing your final project please use Microsoft Office, Adobe or Apache’s Open Office Writer tools (DOC, DOCX, ODT, PDF, etc.). Please consult your tutor when using a different format. Additional information about the software will be needed.
Please use the following format:
ddmmyyyy_Subject_LastNameandName.pdf
Example:
11052019_StrategicManagement_ElsaMoore.pdf
The project should not exceed more than 18 pages, excluding the cover page, bibliography and the appendix.
Evaluation Guidelines
The final work will be evaluated based on the following criteria:
· Acquired knowledge (25%): the knowledge acquired throughout the course of the subject will be evaluated through the analysis of the theoretical data shown in the project presented by the student.
· Development of the Subject (25 %): the interpretation of the thesis subject by the student and its development will be evaluated in a coherent and analytical manner.
· Final result (25%): the final evaluation is based on coherent solutions applied to solve objectives set out in the paper. The presentation must be conclusive and formatting must meet established parameters.
· Additional information and bibliography (25%): additional information regarding the research and subject matter will be evaluated and taken into consideration as a bonus. This consist of: bibliography, visual graphics, charts, independent studies carried out by the student, external academic sources, articles of opinion, etc. All sources, both printed and online, must be referenced according to the APA regulations.
BACKGROUND
We are providing you with the balance sheet of a Spanish company at the end of the year. The company carried out its accounting according to the PGC 2007. You have to analyse each of the items and specify which group of the Chart of Accounts they belong to and the specific coding that corresponds to it according to the Chart of Accounts of the General Accounting Plan to each entry.
Once all the accounts have been coded, create the closing entry for the company.
ASSETS | LIABILITIES | ||||||
Non-current assets | Net equity | ||||||
Intangible fixed assets: | Equity capital: | ||||||
Industrial Propriety | 40.500 | € | Capital Social | 3.000.000 | € | ||
Cumulative depreciation II | -5.000 | € | Legal reserve | 348.180 | € | ||
Tangible fixed assets: | Profit and Loss | 158.810 | € | ||||
Constructions | 3.900.000 | € | |||||
ICT Equipment. | 9.000 | € | Non-current liability | ||||
Furniture | 70.000 | € | Long-term debts | ||||
Transport | 35.000 | € | Long-term debt to institutions. | 710.000 | € | ||
Cumulative depreciation IM | -122.000 | € | |||||
Current liability | |||||||
Current Asset | Short-term debts | ||||||
Stock: | Short-term debts to institutions. | 38.000 | € | ||||
Goods | 62.000 | € | Suppliers | 200.000 | € | ||
Impairment loses | -1.150 | € | Creditors | 3.560 | € | ||
Debtors: | |||||||
Clients | 236.200 | € | |||||
Short-Term investments | |||||||
Short-term investments (shares) | 9.000 | € | |||||
Liquidity: | |||||||
Banks | 225.000 | € | |||||
TOTAL ASSETS | 4.458.550 | € | TOTAL LIABILITIES | 4.458.550 | € |
1) Based on the International Accounting Standards, solve the following exercises:
IAS 16. Fixed Assets . We are a graphic arts company, and at the beginning of 2016, we acquired a new printer. The price of this printer was 25,000 euros. The additional expenses of the purchase were as follows:
· Installation and assembly: 3.000 euros.
· Transportation and delivery: 1.150 euros.
All operations have a 21% VAT (not included), and the payment of the amounts is made by bank check.
During January, the assembly and installation of the new printer takes place, which is in perfect working condition from February the 1st.
The useful life expectancy of the printer is estimated at 10 years, and its amortisation will be carried out following the linear method. Additionally, at the end of its useful life, the company will have to face the costs of dismantling and rehabilitation of the place. Estimating said costs in 5,000 euros. Besides, said machinery requires specialised weekly maintenance, amounting to 250 euros per month.
Calculate:
· The initial cost of the acquisition.
· The amortization fees.
· The costs derived from daily maintenance.
IAS 36. Impairment of assets. We are a photo studio, and due to the increase in work and staff, we have had to acquire three new cameras and accessories. The acquisition occurred in January 2018. The prices of the cameras are as follows:
· Camera 1: 1.750 euros
· Camera 2: 3.500 euros
· Camera 3: 1.950 euros
· Accessories: 4.550 euros
Calculate:
· The impairment loss of the asset at the end of 2020, taking into account that the recoverable amount of the acquisitions is:
· Camera 1: 575 euros
· Camera 2: 1.500 euros
· Camera 3: 750 euros
· Accessories: 2.200 euros
IAS 38. Intangible Assets . On March 1, 2016, we obtained a patent for 7,500 euros.
At the close of the fiscal year, on December 31, 2016, the fair value of the patent was 9,000 euros.
As of December 31, 2017, the fair value of the patent stands at 8,000 euros.
The criterion we use for valuation after the initial recognition of the asset is the revaluation model.
Formulate:
· Make the accounting entries corresponding to the acquisition of the asset and at each accounting close.
Page 6
FINAL PROJECT
Training program:
(To be fulfilled by the student)
Subject:
(To be fulfilled by the student)
Last Name/Surname:
Name:
ID/Passport:
Address:
Region:
Country:
Telephone:
E-mail:
Date:
ENEB Business School
Final Project Guidelines
Please use this format to submit your final work. The paper must follow all the guidelines as instructed in order to obtain full credit.
Remember that our team of tutors is available for any questions regarding your final work. You must present the final version of your work as no previous corrections will be carried out. To submit the final project, students must use the template below, with their answers written after each statement.
Please present your final paper according to these requirements:
· Arial 12 Font.
· Margin: 2,5.
· Line spacing: 1,5.
· All fields on the cover page must be completed.
· The document needs to be properly paged.
Your final project must be authentic and individual. Any work that has been plagiarized or papers written by others or with the help of others are likely to be failed. If this occurs for the second time, you will not be permitted to obtain your degree.
Be aware that you are permitted a maximum of two submissions per subject. If both projects do not meet the standards and fail, the student must pay the corresponding fee to be evaluated again.
When writing your final project please use Microsoft Office, Adobe or Apache’s Open Office Writer tools (DOC, DOCX, ODT, PDF, etc.). Please consult your tutor when using a different format. Additional information about the software will be needed.
Please use the following format:
ddmmyyyy_Subject_LastNameandName.pdf
Example:
11052019_StrategicManagement_ElsaMoore.pdf
The project should not exceed more than 18 pages, excluding the cover page, bibliography and the appendix.
Evaluation Guidelines
The final work will be evaluated based on the following criteria:
· Acquired knowledge (25%): the knowledge acquired throughout the course of the subject will be evaluated through the analysis of the theoretical data shown in the project presented by the student.
· Development of the Subject (25 %): the interpretation of the thesis subject by the student and its development will be evaluated in a coherent and analytical manner.
· Final result (25%): the final evaluation is based on coherent solutions applied to solve objectives set out in the paper. The presentation must be conclusive and formatting must meet established parameters.
· Additional information and bibliography (25%): additional information regarding the research and subject matter will be evaluated and taken into consideration as a bonus. This consist of: bibliography, visual graphics, charts, independent studies carried out by the student, external academic sources, articles of opinion, etc. All sources, both printed and online, must be referenced according to the APA regulations.
BACKGROUND
The company, North S.L., has the following information in the Balance Sheet and Profit and Loss Account for 2016, before calculating its Corporate Tax:
BALANCE SHEET | ||
ASSETS | LIABILITIES | |
69.360,00 A) NON CURRENT ASSET | A) NET EQUITY | 105.130,00 |
4.860,00 1. Intangible asset | A-1) Equity | 60.000,00 |
4.860,00 1. R+D | 1. Capital | 60.000,00 |
4.860,00 201 DEVELOPMENT | 1. Issued capital | 60.000,00 |
64.500,00 II. Tangible Fixed Assets | 100 SOCIAL CAPITAL | 19.500,00 |
64.500,00 2. Technical facilities and others. | III. Funds | 12.000,00 |
52.000,00 213 MACHINERY | 1. Legal y statuary | 12.000,00 |
8.000,00 216 FURNITURE | 112 LEGAL FUNDS | 7.500,00 |
3.500,00 217 INFORMATION PROCESSING EQUIP. | 2. Other funds | 7.500,00 |
25.000,00 218 TRANSPORT | 113 VOLUNTEER FUND | 25.630,00 |
-24.000,00 281 CUMULATIVE DEPRECIATION | VII. Result of the fiscal year | 32.000,00 |
104.050,00 B) CURRENT ASSET | B) NON-CURRENT LIABILITY | 32.000,00 |
20.500,00 II. Stock | II. Long-term debts | 32.000,00 |
20.500,00 1. Commercial | 5. Other financial liabilities | 32.000,00 |
20.500,00 300 GOODS | 171 LONG-TERM DEBTS | 36.280,00 |
16.250,00 III. Debtors | C) CURRENT LIABILITY | 6.100,00 |
11.850,00 1. Clients (sales and services) | III. Short-term debts | 6.100,00 |
11.850,00 b) Clients (sales and services) short-term | 5. Other financial liabilities | 6.100,00 |
14.300,00 430 CLIENTS | 523 SUPPLIERS | 30.180,00 |
1.800,00 431 CLIENTS, COMMERCIAL PURPOSE | V. Creditors | 11.200,00 |
-4.250,00 490 VALUE IMPAIRMENT | 1. Suppliers | 11.200,00 |
4.400,00 6. Other credits with Public Adminis. | b) Short-term suppliers | 11.200,00 |
4.400,00 473 PUBLIC FINANCES, WITHOLDINGS | 400 SUPPLIERS | 18.980,00 |
67.300,00 VII. Cash | 3. Different Creditors | 18.980,00 |
67.300,00 1. Treasury | 410 Creditors | 105.130,00 |
2.200,00 570 CASH FLOW, EUROS | ||
65.100,00 572 BANKS AND CREDIT INSTITUTIONS | ||
173.410,00 T OTAL ASSETS | TOTAL NET EQUITY AND LIABILITIES 173.410,00 |
LOSS AND PROFIT ACCOUNT | |
1. Net revenue | 204.300,00 |
700 SALES OF GOODS | 200.000,00 |
705 PROVISION OF SERVICES | 5.500,00 |
708 SALES RETURNS | -1.200,00 |
4. Supplies | -69.800,00 |
600 PURCHASE OF GOODS | -72.450,00 |
610 CHANGE IN INVENTORY | 2.650,00 |
6. Staff costs | -75.170,00 |
640 WAGES AND SALARIES | -56.800,00 |
642 SOCIAL SECURITY | -16.470,00 |
649 OTHER SOCIAL EXPENSES | -1.900,00 |
7. Other operating costs | -19.850,00 |
626 BANK SERVICES | -700,00 |
627 ADVERTISING AND PR | -3.600,00 |
628 SUPPLIES | -3.800,00 |
629 OTHER SERVICES | -7.100,00 |
631 OTHER TAXES | -400,00 |
694 IMPAIRMENT LOSSES | -4.250,00 |
8. Depreciation | – 13.950,00 |
681 DEPRECIATION | – 13.950,00 |
12. Other outcomes | – 600,00 |
678 EXTRA COSTS | – 600,00 |
A) ACTIVITY OUTCOME | 24.930,00 |
13. Financial income | 700,00 |
b) Other financial income | 700,00 |
769 OTHER FINANCIAL INCOME | 700,00 |
B) FINANCIAL OUTCOME | 700,00 |
C) INCOME BEFORE TAXES | 25.630,00 |
D) FISCAL YEAR OUTCOME | 25.630,00 |
1. Make in each of the following points the adjustment needed to obtain the tax base of the Corporate Tax, basing the response and establishing the amount that corresponds. You must also indicate if you are facing a temporary or permanent difference. In points 8 and 9 you should not propose any adjustment, in these two cases you should describe how they affect the liquidation of the Corporate Tax.
1. The machinery was acquired for € 52,000 in January 2014. An accounting depreciation expense of € 7,000 is provided. Fiscally a maximum amortisation coefficient of 12% and a maximum period of 18 years is established.
2. The transport element or vehicle was acquired on January 1, 2013, with a price of € 25,000 and a useful life of 5 years. The accounting amortisation is carried out using the method of decreasing digit numbers.
3. Provision of € 1,250 is provided for a debt that occurs on October 1, 2016. The liability has not been claimed judicially.
4. A provision for insolvencies of € 3,000 is provided, an obligation that has already been judicially claimed.
5. The administrators have been paid for the performance of senior management functions with € 10,000.
6. An administrative penalty of € 600 has been imposed on the company.
7. The company has paid the posters for a sports conference for its employees. This serves to advertise their products and services and has cost € 1,200. The company gave the customers who attended the event a batch of products worth € 2,200. Extraordinarily, he has given his employees an assortment of products worth € 400.
8. The company is entitled to a deduction for having made investments affected to R & D of € 1,200.
9. The company has made instalment payments of € 4,400.
2. Calculate the liquidation of the Corporate Tax in a word document, using the following scheme.:
3. North S.L. is thinking of making an international expansion. However, you need to determine whether to start big in a new market or expand into a potentially large market, but at a slower and safer pace. The options that the company’s management has are:
a. Enter the North American market, where it is known that their services can work, but they do not know in depth. They can enter through Canada and expand across the United States or vice versa.
b. Open slowly but firmly in the Portuguese-speaking market. Due to its proximity, they know the Portuguese market perfectly, and this would allow North S.L. access to the Brazilian market, a country with a thriving economy.
To find out which option is more beneficial for North S.L., compare the possibilities that arise and justify which of the two is better, considering which country offers better fiscal conditions and that North S.L. seek the most significant benefit.
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