Instructions

• In this assignment, you will perform a multiple regression analysis inside of Microsoft Excel.
• Walk through the example regression problem.
• Learn by Marketing. (2018). Linear regression by hand and in Excel (Links to an external site.). Retrieved from http://www.learnbymarketing.com/tutorials/linear-regression-by-hand-in-excel/

Now complete a secondary regression using the changed data table you can download here data-marketing-budget-12mo-version2 [Excel file]

• Complete a multiple regression using the data “Use Sales” as the Y Range and “Social Media,” “Web” and “Print” as the X-Range.
• Include residuals, line-fit plots, and Normal probability plots.

Read: Regression analysis in Excel

• QIMacros. (2018). Regression analysis in Excel (Links to an external site.). Retrieved from https://www.qimacros.com/hypothesis-testing/regression/

Watch Multiple Regression Interpretation in Excel.

This video provides an example of interpreting multiple regression output in excel:

Analyze what you are able to determine from the regression:

•       Regression statistics
•       Equation of the line
•       Effects of variation of spend in Social Media and Web

data