Impulse Buying: Why You Buy Stuff You Don’t Need

The study of consumer behavior is all about how consumers are wired when it comes to a) making their purchase decisions, b) the entire journey leading to the purchase,  and c) what happens after the purchase. You learned about the Maslow’s hierarchy of needs and factors affecting consumer behavior. In the video provided int he link below, you will learn about impulse buying. Watch the video carefully, take notes, and answer the questions that follows:

1. In addition to the various brain components, how does an individual’s personality impact their likelihood to make impulse purchases? 100-125 words.

2. What are ways retailers attempt to persuade you to make impulse purchases? 100-125 words.

Altogether, your answer should be between 200 and 250 words.